Wells Fargo / Wellcome to more IRL
When Wells Fargo opened 18 new branches in Chicago, we didn’t just announce more places for people to come bank IRL.
We turned the “Well” in their own logo into the city’s warmest ‘Well'-come’.
We began with a citywide takeover of mysterious ‘Wellcome’ messages, intriguing commuters and sparking curiosity.
Then we revealed the playful ‘Wellcome’ was Wells Fargo all along, evolving the tease into local messages tailored to every neighborhood in the city.
ACD: Tom Vizard
ECD: Walter Connelly
CCO: Dustin Tomes