Royston is a ACD art director from Singapore currently making ads at TBWA\Chiat\Day New York.
He likes to make ads that don’t look like ads, or ads that know they are ads, or ads that are making fun of themselves being ads.
Basically anything but a regular ad.
His greatest hits include: Turning viral AI images against themselves in a PSA. Gotten the TODAY Show to pit Baby Yoda against grown up Gizmo. Broke the record for making the longest ever branded livestream on TikTok. Turned a 64-year old driver into a world-famous Twitch streamer. Brought a group of kids’ imagination of a candy cloud to life. Got Viola Davis to tweet about his work. And made a documentary film with VICE spotlighting the rise of emerging hip-hop culture in Vietnam for a beer brand.
While he’s not working, you can find him abusing his A-List stubs membership at AMC Lincoln Square (aka his second home), diving in the deep blue looking for whale sharks, fighting bots to get tickets to concerts, or trying to justify it all at the gym.
Featured Press
NBC News, NBC Today, USA Today, Entertainment Weekly, People, Forbes, VICE, Hypebeast, Telegraph, Yahoo!, Entertainment Tonight, Screen Rant, NME, Consequence of Sound, Mashable, PSFK, Teen Vogue, The Straits Times, Bangkok Post
and many more…
And a little interview with Little Black Book.
Work Experience
2024 — Present:
TBWA\Chiat\Day New York
Associate Creative Director
Past — 2024:
TBWA\Chiat\Day New York / Senior Art Director
Iris Worldwide Chicago / Senior Art Director
Iris Worldwide Singapore / Senior Art Director
BlakLabs Singapore / Art Director
J. Walter Thompson Singapore / Art Director
Crush Advertising Singapore / Junior Art Director
Awards & Recognitions
Cannes Lions, Shortlist — Talk Away The Dark, AFSP
One Show, Merit — The PSAi, Columbia Journalism Review
One Show, Merit — The Wardrobe Refresh Hotline, Persil
The ANDYs, Shortlist — Your Soul Needs Dew, MTN DEW
AdAge Creativity Awards, Winner — The PSAi, Columbia Journalism Review
Webby Awards, 2x Nominee — The Wardrobe Refresh Hotline, Persil
Webby Awards, Nominee — Singapore by Stream, Singapore Tourism Board
Webby Awards, Honoree — Talk Away The Dark, AFSP
CLIO Awards, Silver — Better Choices Make A Better World, LG
CLIO Awards, 2x Shortlists — Your Soul Needs Dew, MTN DEW
CICLOPE Festival, Bronze — Better Choices Make A Better World, LG
CICLOPE Festival, 4x Finalists — Better Choices Make A Better World, LG
Shots Awards, Silver — Better Choices Make A Better World, LG
Shots Awards, Bronze — Talk Away The Dark, AFSP
Shots Awards, Shortlist — Talk Away The Dark, AFSP
Epica Awards, Bronze — Singapore by Stream, Singapore Tourism Board
Kinsale Shark Awards, Silver — Singapore by Stream, Singapore Tourism Board
Global ACE Awards, Gold — Alcon Marlo Brand Campaign
IAS Hall of Fame Awards, Silver — Build Amazing, LEGO
IAS Hall of Fame Awards, Bronze — Build Amazing, LEGO
Creative Circle Awards, Bronze — Unite Your Few, Chang Beer
Creative Circle Awards, Finalist — Unite Your Few, Chang Beer
Creative Circle Awards, Finalist — Build Amazing, LEGO
Cannes Lions, Young Lions Awards — Runner-up
Client Experience
Pepsi Co (MTN Dew & Bubly), LG Electronics, Wells Fargo, Carnival Cruise, Columbia Journalism Review, Singapore Tourism Board, Abbott, Mayo Clinic, Travelers Insurance, Hilton, LEGO, adidas, Samsung, Heineken, Chang Beer, Philips, Shell, Reebok, Fiji Airways, Changi Airport, Kit Kat, IHG Hotels, Marina Bay Sands, Gardens by the Bay and more.
Helped won numerous pitches in different agencies throughout his career, including Wells Fargo, Carnival Cruise, LG Electronics and Abbott Laboratories at TBWA\Chiat\Day New York, and two of Singapore’s biggest accounts, Changi Airport Group and Singapore Tourism Board back in Singapore.