Royston is a ACD art director from Singapore currently making ads at TBWA\Chiat\Day New York.
He likes to make ads that don’t look like ads, or ads that know they are ads, or ads that are making fun of themselves being ads.
Basically anything but a regular ad.
Throughout his years as a creative, he has gotten the TODAY Show to pit Baby Yoda against grey-haired Gizmo, broke the record for making the longest ever branded livestream on TikTok, got Viola Davis to tweet about his work, turned a 64-year old driver into a world-famous Twitch streamer, brought a group of kids’ imagination of a candy cloud to life, and made a documentary film with VICE spotlighting the rise of emerging hip-hop culture in Vietnam for a beer brand.
While he is not making ads that don’t look like ads, he likes to abuse his AMC A-List stubs membership, dive in the deep blue looking for whale sharks, collect vinyls even though he doesn’t have a vinyl player or boost his endorphins at the gym.
Featured Press
NBC News, NBC Today, USA Today, Entertainment Weekly, People, Forbes, VICE, Hypebeast, Telegraph, Yahoo!, Entertainment Tonight, Screen Rant, NME, Consequence of Sound, Mashable, PSFK, Teen Vogue, The Straits Times, Bangkok Post
and many more…
And a little interview with Little Black Book.
Work Experience
2024 — Present:
TBWA\Chiat\Day New York
Associate Creative Director
Past — 2024:
TBWA\Chiat\Day New York / Senior Art Director
Iris Worldwide Chicago / Senior Art Director
Iris Worldwide Singapore / Senior Art Director
BlakLabs Singapore / Art Director
J. Walter Thompson Singapore / Art Director
Crush Advertising Singapore / Junior Art Director
Awards & Recognitions
2025
Persil ‘The Wardrobe Refresh Hotline’
Merit — The One Show / Social / Livestream
Nominee — Webby Awards / Best Use of Social Media
Nominee — Webby Awards / Fashion, Beauty & Lifestyle
2024
MTN DEW ‘Your Soul Needs Dew’
Shortlist — The ANDYs / Craft
2 x Shortlists — CLIO Awards / Film Craft
AFSP ‘Talk Away The Dark’
Shortlist — Cannes Lions / Health and Wellness
Honoree — Webby Awards / Best Social Impact Campaign
Bronze — Shot Awards / Direction
Shortlist — Shots Awards / Charity & PSA
LG ‘Better Choices Make A Better World’
Silver — CLIO Awards / Film Craft
Silver — Shots Awards / 3D Animation
2023
LG ‘Better Choices Make A Better World’
Bronze — CICLOPE Festival / Character Design
2 x Finalists — CICLOPE Festival / CGI
2 x Finalists — CICLOPE Festival / 2D & Stop Motion
2022
Singapore Tourism Board ‘Singapore by Stream’
Nominee — Webby Awards, Best Realtime Experience / Virtual & Remote
2021
Singapore Tourism Board ‘Singapore by Stream’
Bronze — Epica Awards / Transport & Tourism
Silver — Kinsale Sharks Awards / Travel, Tourism & Hotels
MTN DEW ‘Gremlins’
Best of 2021 — AdAge / Most Nostalgic Commercials & Campaigns
2020
Gold — Global ACE Awards, Craft / Alcon Marlo
2017
LEGO ‘Build Amazing’
Silver — IAS Hall of Fame Awards / Content Marketing Idea of the Year
Bronze — IAS Hall of Fame Awards / Campaign of the Year
Finalist — Creative Circle Awards Gong Show / Branded Content & Entertainment
Chang Beer ‘Unite Your Few’
Bronze — Creative Circle Awards Gong Show
Finalist — Creative Circle Awards Gong Show
Runner-up — Cannes Lions / Young Lions Awards
Client Experience
Pepsi Co (MTN Dew & Bubly), LG Electronics, Wells Fargo, Singapore Tourism Board, Abbott, Mayo Clinic, Travelers Insurance, Hilton, Foot Locker, LEGO, adidas, Samsung, Heineken, Chang Beer, Philips, Shell, Reebok, Fiji Airways, Changi Airport, Kit Kat, Diageo, IHG Hotels, Marina Bay Sands, Gardens by the Bay and more.
Helped won numerous pitches in different agencies throughout his career, including Wells Fargo, Carnival Cruise, LG Electronics and Abbott Laboratories at TBWA\Chiat\Day New York, and two of Singapore’s biggest accounts, Changi Airport Group and Singapore Tourism Board back in Singapore.