Columbia Journalism Review / The PSAi
Photography gave journalists the power to document reality. But today, AI-generated images are blurring the lines, making it increasingly hard to distinguish real from fake media. So, what better way to teach people how to spot AI images, than by using the AI images themselves?
Working with Columbia Journalism Review, the PSAi campaign uses AI to outsmart AI — by bringing the internet’s most viral fake images to life through a catchy bop and music video that teaches people how to spot the signs.
Beyond spreading the message through the song, the music video sends people to a microsite that shows where the featured images came from and breaks down key tips for spotting fake AI images online.
ACD: Tom Vizard, Teresa Verde Pinho, Mariana Reis
CD: Jexy Holman & Nuno Teixeira
CCO: Dustin Tomes